Is there really anything worse than fear? I don't think so. Fear is such a horrible emotion, it feels terrible and can really drag you down into the mud emotionally. Fear is like the polar opposite of positive visualization - it, along with worrying, is like negative visualization. It will send you down a road you really don't want to travel.
I have noticed so many using fear in advertising or campaigning to try to negatively motivate. The people that resort to fear, no matter the motive, are trying to manipulate with no regard to our well being or free choice.
One of the greatest things you can do for yourself is to develop your "fear radar" and to tune out anyone who is trying to motivate, control or manipulate you through fear. The greatest way to motivate, empower and inspire others is through a positive message or example.
If you want to improve your life in a big way, take every small step you can to focus on the positive. Be positive whenever you can and to turn the other cheek to fear. Here is a great Abraham-Hicks quote about fear and illness:
"People DO NOT die of illnesses. They die of FEAR of illnesses. The
illnesses literally SCARE them into the disallowance of wellness. And if
they could just find a little piece of something that could give them
just a little breathing room, just a little breathing room, just a
little breathing room- they could breath themselves right back into
wellness, every single time. We are not kidding you- without exception."
"There is no reason for you to ever live less than the radiant, abundant lives that you have come forth to live. But you've got to make the decision that you are going to follow the path of least resistance, or the path of most allowance."
Abraham-Hicks